Architects by Züco
Züco is becoming an architectural brand.
The objective is to set up a network of premium retailers which are already in contact with architects. 4+ serves as a launch product. To help to achieve this objective, further products from Züco can be added to the portfolio as well. The brand itself creates content. All of the company’s public relations work is centred on brand building. New content is being added to the Züco brand in the form of “Architects by Züco”. The “Architecture Collection” will grow continuously, backed up by familiar names on the architectural scene. In the long term, the brand will establish itself in the very top segment of the market.